Reelz Exclusive ▌♛⚽️♛⚽️♛ FC Barcelona ♛⚽️♛⚽️♛ Mes Que Un Club ✦ Catalan Pride ◢ 26th La Liga Title ◣

June 13 – LaLiga champions Barcelona have ended a 16-year merchandising rights deal with Nike to form a new company which will manage the club’s retail, licensing and merchandising activity.

Currently the merchandising business has a turnover of $77 million and includes three of the club’s own stores, 15 licensed stores, 328 licensees and employs 250 people.

Currently operating as FCBMerchandising, the newly-formed Barça Licensing and Merchandising will take over the rights on July 1.

“This new approach pursues several objectives: greater economic profitability, direct control of the brand, the possibility of offering our fans a 100 per cent Barça experience, and a boost to innovation and new technologies,” said a club statement.

The club are not cutting ties with Nike completely, the US appareil giant starts a new eight-year deal in July as the club’s kit supplier, taking them through to the 2025/26 season.

 

http://www.itsroundanditswhite.co.uk/articles/has-yerry-mina-world-cup-heroics-pressured-barcelona

 

https://www.barcablaugranes.com/fc-...s-his-verdict-on-barcelona-new-arrival-arthur

 

BARCAs FIRST BIG SIGNING

 

FC Barcelona and Gremio de Porto Alegre have agreed the transfer of the player Arthur Henrique Ramos de Oliveira Melo, following the agreement the two clubs reached in March. The agreement will see the Brazilian player immediately join the squad.

The cost of the transfer is off €31 million with €9 million in variables. The player will sign a contract with the Club for the following six seasons, until the end of the 2023/24 campaign; his buyout clause is to be set at €400 million.

The schedule for the presentation of Arthur Henrique Ramos de Oliveira Melo as a new first team player will be announced shortly.

Talent and teamwork in the midfield
Born on August 12, 1996 in Goiania, Brazil, Arthur Henrique Ramos de Oliveira Melo, better known as Arthur, is a talented midfielder who stands out for his passing game. The Brazilian has shown his quality at Grêmio, where he has won both the Copa do Brasil and the Copa Libertadores. He has also played with the Brazil U-17 and U-20 national teams. Despite being summoned to the senior team on a few occasions, he has not yet debuted on the top team, which currently features one other Barça midfielder in Coutinho.

Arthur likes playing with quick touches and short, triangulating passes involving his teammates. One of his virtues is his ability to get open, which makes him a dangerous right-footed threat near the penalty area. At 172 cm tall (5 ft 8 in), Arthur also stands for his skill at protecting the ball and his eagerness to play vertically up the field.

The Brazilian midfielder started playing in 2008 in the lower categories of the Goiás Esporte Clube, where he played until he made the jump in 2010 to Grêmio in Porto Alegre. Arthur went on to debut with the first team, under the orders of famed manager Luiz Felipe Scolari. Arthur continued to gain prominence and was a key player in the 2017 Copa Libertadores, where he was the Man of the Match in the second leg of that year’s final.