This week will see the release of the first big summer release of the year Housefull 3. It is probably also the first release of the year which has the potential to do well over. The other big release Fan looked for a limited market though managed a good start due to the presence of Shahrukh Khan and a partial holiday. The Housefull brand has done well till date with Housefull collecting 72 crore nett in 2010 and Housefull 2 giving a healthy improvement of 55% with business of 112 crore nett in 2012. The big test is now for Housefull 3 to improve further. The first target for Housefull 3 will be a record for an Akshay Kumar starrer which was Singh Is Bling released last year at 16.75 crore nett. It was released on a national holiday but Housefull 3 has a chance to beat it. The highest Akshay Kumar non holiday opener is Rowdy Rathore at 14 crore nett which was released exactly four years ago and it will be a must for Housefull 3 to beat this number. The film has brand value and a big star as the pluses but the comedy genre has really struggled for big numbers over the last few years with Ready in 2011 still the top comedy grosser despite being released five years back.
Housefull 3, which releases this Friday, is carrying tremendous buzz, and why not? It’s the third entry in a super-successful comedy franchise, and stars Akshay Kumar – an actor with impeccable comic timing and one of the biggest superstars of Indian cinema. Riteish Deshmukh’s comic chops also command a decent fan-following of their own while Jacqueline Fernandez is popular in her own right. Lisa Haydon, Nargis Fakhri, and Abhishek Bachchan’s inclusion to the franchise has generated interest, and the trailer, too, has been given a thumb up by most moviegoers. Seeing the potential blockbuster they have on their hands, the film’s producers – Nadiadwala Grandson Entertainment and Eros International – have pulled out all the stops to make the third installment of theHousefull franchise Akshay’s biggest film yet as far as the screen count goes. It’s releasing on 3500+ screens across the country, making it the widest release of the year hitherto, surpassing Shah Rukh Khan’sFan which had released on about 3500 screens back in April. It’s also releasing on more than 650 screens abroad, making it the second-largest international release of 2016 after Fan. Housefull 3 is also one of Akshay’s most expensive films ever, with a budget of approximately Rs. 85 crore (including print and advertising), and comes only behindFan in terms of production costs this year. Here’s how the film stacks up against other biggies this year in terms of budget and screen count: Film Screen Count Budget Housefull 3 3500+ Rs. 85 crore Fan 3500 Rs. 105 crore Azhar 2500 Rs. 38 crore Airlift 2400 Rs. 45 crore Baaghi 2200 Rs. 40 crore Ki & Ka 1700 Rs. 30 crore Kapoor & Sons 1500 Rs. 40 crore Even though the producers of Housefull 3have recovered a sizeable chunk of their investment through music, satellite, theatrical, and other rights, the film’s higher costs means that it’ll need to surpass a minimum of Rs. 100 crore at the domestic box-office alone for the distributors to recover their share and ensure that the film is a clean hit. Here’s how much the Akshay Kumar-starrer needs to collect to achieve different milestones at the box-office: Collection Status Less than Rs. 85 crore Flop Rs. 85-90 crore Average Rs. 90-100 crore Semi-Hit Rs. 105 crore+ Hit Rs. 135 crore+ Super-Hit Rs. 170 crore+ Blockbuster Nevertheless, the makers appear super-confident that they have a sure-shot winner on their hands, which is why they’ve gone all out to pump money into the film and promote it extensively thereafter. Word in the trade is that, Housefull 3 could collect as much as Rs. 16-18 crore on its opening day, which would be fantastic for a non-holiday release. Also, considering that the IPL has just got over and with schools about to open, families could be looking at the film as a source of entertainment all through the week.
HouseFull 3 Movie Review: We Beg 'No More Housefull Franchisees Please'! Rating: 1.5/5 Finally, the first 'full entertaining' film of 2016, Housefull 3 has released today. The film is directed by Sajid-Farhad and produced by Sajid Nadiadwala under his banner Nadiadwala Grandson Entertainment. Superstar Akshay Kumar is the main highlight of the film. He was last seen in a serious character in Airlift and now he is back with his quirky avatar! So let's see whether the third installment of Housefull offer better quality entertainment or not? One by one, Sandy, Bunty and Teddy enters the house of Batook Patel as his daughters' boyfriends and then the fun-drama begins. As it's a franchise of Housefull, ' a series of confusion and lies' are an unavoidable part of the story. Now, how the three convince Batook that they are a perfect match for his daughters, forms the crux of the story. Performances: Coming to the performance of the cast, let's say Housefull 3 is solely for Akshay Kumar's fans out there. Akshay Kumar's impeccable comic timing and quirky antics will make for some great gags but not as much as it did in Housefull. So, undoubtedly, Akshay is the only grace about this absurd comedy. Riteish Deshmukh is one talented actor and owing to that reason our expectations from him is always high. His comic timing through the film is exceptional, but there just isn't enough meat in his character to allow him to rise above mediocrity. Abhishek Bachchan, as usual was struggling hard to compete with the comic timing of Akshay and Riteish and ends up boring us with his below average funny antics. As far as the performance of the leading ladies of the film is concerned, their pretty faces are the only plus point of their presence in the film. Not forgetting to mention, Boman Irani takes the brownie points as he did a full justice to his character and proved yet again that he is a gem of a comic actor. Technicalities: Unfortunately, Housefull 3 is so utterly brainless that it would be our stupidity to talk about technicalities here. From weak storyline to a series of plotholes, from repetitive comic sequences to a poor VFX, the film has a long list of demerits, which makes it fall flat on its face! Verdict: This movie is only for die-hard Akshay Kumar fans!
Comedy is serious business and #Housefull3 lives up to the humongous hype + enormous expectations attached to the franchise... #HF3 Entertainment is the lifeline of #Housefull series. Sajid-Farhad ensure #HF3 stays faithful to genre. Laughs, gags, punches - it's a riot... Akshay, Riteish, Abhishek take the comic quotient notches above the ordinary. Comic timing . Trio is the lifeline of #Housefull3... #HF3 Jacqueline stands out amongst the leading ladies, while Jackie Shroff, Boman Irani and Chunky Pandey are pitch perfect... #Housefull3 #HF3 For those who relish zany, madcap entertainers, with loads of laughter + dollops of entertainment, #Housefull3 is a treat. #HF3
