Official Thread ♛★★♛ Udta PUNJAB ♛★★♛ Shahid Kapoor - Alia Bhatt - Kareena Kapoor Movie

As per trade reports,#UdtaPunjab opening is comparable wid #Fan n #Housefull3 at centres in North India.BIG victory 4 Freedom of Expression!

 

Udta Punjab is looking at a solid day one with collections with around 10 crore nett as per early estimates. The number is a big one for a dark film which is off beat. The film has been helped by huge collections in Delhi city and East Punjab with a contribution of around 4 crore nett from both.



The other markets have seen lower business but still its still pretty decent and better than most films released this year. The business is dominated by multiplexes especially the high collecting ones. The controversy has helped but not a lot outside North India.



Udta Punjab has got a good day one number and now it will be about holding these numbers as the initial is the type which these sort of films don't get. If Delhi city and East Punjab hold tomorrow at these high levels the film will be through.

 

Udta Punjab had a good first day with 10 crore nett which is the fifth best opening day of the year after Fan, Housefull 3, Baaghi and Airlift. In Delhi city and East Punjab it recorded the second highest opening day after Fan. The collections in Delhi city were better than Housefull 3 though the figures for the whole of Delhi / UP circuit were lower. The figures in East Punjab alone were best of the year.



The collections outside of North ranged from good to average barring Gujarat / Saurashtra which was poor. The performance of the Gujarat area was a lag on Mumbai circuit which collected around 2.50 crore nett which is the same figure as Delhi /UP.



Normally it would be easy to say the film will improve on Saturday for this type of film as that is when the target audience at high end multiplexes comes out but problem here is that normally films like this don't put up double digit numbers on day one. There is potential for growth in many areas but that will depend on how the word of mouth is in these areas.

 

Udta Punjab recorded the highest opening day in East Punjab of 2016 due to the regional content and presence of Diljit Dosanjh. The top first day grossing Hindi films in East Punjab in 2016 are as follows.



1. Udta Punjab - 1,93,00,000

2. Fan - 1,75,00,000

3. Housefull 3 - 1,58,00,000

4. Airlift - 1,24,00,000

5. Baaghi - 1,03,00,000



Udta Punjab had fantastic numbers in Punjab but the cities outside the state were also strong. Gurgaon was excellent while places like Faridabad, Panipat, Jammu, Shimla, etc were also very good.

 

Udta Punjab is set to show good growth on Saturday as collections will come in the 11-11.50 crore nett region which will take films collections to over 22 crore nett. The film has even managed to grow in Delhi and East Punjab despite strong first day collections.



The collections have seen most growth in Mumbai city, Pune and Bangalore as these cities do better for off beat films as they did not see the sort of opening North did and so have behaved as they would for most word of mouth films. The mass markers will be flat or limited growth depending on region. Rajasthan is better than other mass markets probably fue to the northern flavour of the film.



The film basically seems to be for the five metros of Mumbai, Delhi, Pune, Bangalore and Kolkata with the plus being that East Punjab is also on board in a big way which looks set to ensure a good weekend for the film.



It will be the first time that 30 crore nett will be crossed for a dark film, the pevious best being Badlapur. it will also be the highest weekend for a Shahid Kapoor starrer, the previous best being R... Rajkumar.

 

2 days 22cr

 

#UdtaPunjab Fri BO $173K, Good!!
#Gentleman 2 days BO $204K, few locs TBR
#EnnakuInnoruPerIrukku Fri BO $610 from 6 locs.

 

Udta Punjab is had a good first weekend grossing 33.50 crore nett with East Punjab doing record weekend business for the year so far. Delhi / UP was also very good while other circuits ranged from good to decent. Mumbai and Mysore showed the best growth over the weekend as this sort of content normally does better in Mumbai city and Bangalore.



The trend overall was good as the film did get a little boost from the controversy on day one so fair value for the first day was around 9 crore nett instead of 10 crore nett which in real terms meant 20% growth on Saturday. The film followed up with 10-15% growth on Sunday. The weekend is the fifth best of 2016.



The censor issue created extra hype for the film but it did not reflect in collections as much as it could have. The opening numbers of the film were as Ki & Ka in Mumbai, South and East India. Central India was a little better and it was North India which was 2 crore nett better and that was always going to happen even if there was no controversy due to the regional content. This basically means only around 75 lakhs nett was added due to the controversy.



It we take the genre of the film then the weekend is very good as these sort of film don't get over 30 crore nett in the first weekend though on the other side it did have a good cast which meant a wider audience than most dark thrillers.



A good Monday hold will see good business for 2 and a half weeks. The film does not have much in its way till Sultan though in East Punjab it will have to compete with Return Of Sardaarji which will hit collections. The big hollywood film Independence Day 2 is there but thats unlikely to be a 9 or 10 crore opener in India.