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http://indianexpress.com/article/en...e-all-just-characters-sivakarthikeyan4988202/

 

I HAD TO START APPROACHING HIM LIKE A STAR THAN A FRIEND- EDITOR RUBEN ABOUT SIVAKARTHIKEYAN

Editor Ruben, who has become a sensation with a string of hits recently, opened up about his upcoming flick Velaikkaran starring Sivakarthikeyan and Nayanthara.

“Sivakarthikeyan has been my close friend over years and this happens to be my second film after ‘Remo’. But being an editor, I had to start approaching him like a star than a friend to ensure that the output turns up well. To be precise, I started following Sivakarthikeyan fans to escalate my editing skills in Velaikkaran and analysed what they actually expect from him. It naturally gave me lots of inputs to work on editing and incorporating them with demands of story was pretty challenging,” said Ruben.

“Velaikkaran is quite a challenging film as it involves so many layers as a story. To maintain the ratio of emotions, entertainment and social responsibility that the film possesses demanded for scrupulous efforts,” totted up Ruben.

https://www.behindwoods.com/tamil-m...ith-sivakarthikeyan-ahead-of-velaikkaran.html

 

Velaikkaran advance bookings look good .
Still considering the prices it was sold for . It needs to put up a bigger opening day total than an average Sivakarthikeyan film.
So audience response from early morning shows will be the key.
If Word-Of-Mouth is good, evening and night shows will rock.